What are some of the biggest hurdles to creating engaging social content?

I’m curious what social media professionals have learned regarding common hurdles or mistakes that prevent companies from creating engaging social media content and also advice on how to overcome them.

Brandon Muth Guest Contributor Asked on September 25, 2015 in Social Media.
Add Comment
1 Answer(s)

There are many I’ve learned, but I’ll just share the ones I think are most impactful:

  1. They don’t create unique content. They share everyone else’s, but have no authentic, unique content to share. This makes them look like they’re a RSS feed and nothing more.
  2. No engagement. No recognition of other people, clients, customers…no real conversation. You truly fail at social media when you take the social aspect out of it.
  3. They wait. Wait to start giving competitors the edge.
  4. They aren’t consistent in their messaging. They’re all over the place sharing content that isn’t even in line with the brand to get a like, a click or a follow.
  5. They aren’t active enough. If you don’t have time to manage your social media on a daily basis it’s time to hire someone.
  6. They give up too soon or take a hiatus. You lose all momentum that you started to build.
  7. They don’t give enough time to see a strategy/campaign through. We are too impatient these days and social media is still very much emerging. Consumer behavior changes daily and the only way to know what really works is to give it your all. Your customers will react differently than mine.
  8. They think social media is something a free intern can handle…and they can if you’re just looking for someone to throw around a little bit of content. What you really need is a strategy and someone that can implement and track the progress longterm.

I think this is it for now. I’ll revisit if something else pops in my head.

Kim Randall Guest Contributor Answered on September 25, 2015.
Add Comment

Your Answer

By posting your answer, you agree to the privacy policy and terms of service.